Author: Arthur G., Ph.D. Cook
Edition: 1
Publisher: Gower Pub Co
Binding: Hardcover
ISBN: 0566086751
Forecasting for the Pharmaceutical Industry: Models for New Product And In-market Forecasting And How to Use Them
In virtually every decision, a pharmaceutical executive considers some type of forecast. Medical books Forecasting for the Pharmaceutical Industry. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Art Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches Medical books Forecasting For The Pharmaceutical Industry: Models For Product And In-marke. author arthur g cook format hardback language english publication year 28 09 2006 subject management business economics industry subject 2 industrial studies general title forecasting for the pharmaceutical industry models for new product and in market forecasting and how to use them author cook arthur g ph d publisher gower pub co publication date nov 18 2006 pages 141 binding hardcover edition 1 st dimensions 7 00 wx 9 75 hx 0 75 d isbn 0566086751 subject medical pharmacy description noting
Download link for Forecasting for the Pharmaceutical Industry: Models for New Product And In-market Forecasting And How to Use Them
author arthur g cook format hardback language english publication year 28 09 2006 subject management business economics industry subject 2 industrial studies general title forecasting for the pharmaceutical industry models for new product and in market forecasting and how to use them author cook arthur g ph d publisher gower pub co publication date nov 18 2006 pages 141 binding hardcover edition 1 st dimensions 7 00 wx 9 75 hx 0 75 d isbn 0566086751 subject medical pharmacy description noting
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Forecasting for the Pharmaceutical Industry Models for New Product And In-Market Forecasting And How to Use Them, ISBN-13: 9780566086755, ISBN-10: 0566086751
The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches.
Medical Book Forecasting for the Pharmaceutical Industry
This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Art Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge. "Forecasting for the Pharmaceutical Industry" is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making.
