Author: David S. Zuckerman
Edition:
Publisher: Gower Pub Co
Binding: Hardcover
ISBN: 056608676X
Pharmaceutical Metrics: Measuring And Improving R & D Performance
'What gets measured gets fixed', and this is as true of the pharmaceutical industry as any other. Medical books Pharmaceutical Metrics. The problem is that pharmaceutical businesses are complex. Drug research and development involves extended and expensive processes; defining appropriate metrics for these processes is not easy, yet ineffective or misguided metrics can be more damaging than none at all. David Zuckerman's "Pharmaceutical Metrics" is an extremely practical step-by-step guide to selecting a system, selling it to top management, choosing, and defining the right metrics for your system, communicating and displaying the results. And because metrics are about how to shape and develop your business, he explores how to deploy them organization-wide, and make sure that they are driving business improvement Medical books Pharmaceutical Metrics: Measuring And Improving R & D Performance David S. Zucke. author d zuckerman format hardback language english publication year 18 01 2006 subject management business economics industry subject 2 industrial studies general title pharmaceutical metrics measuring and improving rd performance author david s zuckerman publisher gower pub co publication date jan 01 2006 pages 132 binding hardcover edition illustrated dimensions 8 75 wx 12 00 hx 0 75 d isbn 056608676 x subject business economics general description intended for executives this book outline
Download link for Pharmaceutical Metrics Measuring And Improving R & D..., 9780566086762
author d zuckerman format hardback language english publication year 18 01 2006 subject management business economics industry subject 2 industrial studies general title pharmaceutical metrics measuring and improving rd performance author david s zuckerman publisher gower pub co publication date jan 01 2006 pages 132 binding hardcover edition illustrated dimensions 8 75 wx 12 00 hx 0 75 d isbn 056608676 x subject business economics general description intended for executives this book outline
Categories: Pharmaceutical industry->Marketing, Research design, Pharmaceutical industry. Contributors: David S. Zuckerman - Author. Format: Hardcover
Gower Publishing Ltd | 2006 | 156 pages | ISBN-13: 9780566086762 | ISBN-10: 056608676X | You save 5%
Medical Book Pharmaceutical Metrics
The problem is that pharmaceutical businesses are complex. Drug research and development involves extended and expensive processes; defining appropriate metrics for these processes is not easy, yet ineffective or misguided metrics can be more damaging than none at all. David Zuckerman's "Pharmaceutical Metrics" is an extremely practical step-by-step guide to selecting a system, selling it to top management, choosing, and defining the right metrics for your system, communicating and displaying the results. And because metrics are about how to shape and develop your business, he explores how to deploy them organization-wide, and make sure that they are driving business improvement. In order to reflect the needs of different types of pharmaceutical company the author uses four sample companies, throughout the book, to illustrate the principles for 'big pharma', 'micro pharma', a virtual development company and a CRO. Dave Zuckerman's readable guide shows you how to select appropriate metrics, design effective systems, and use the data to drive every aspect of a pharmaceutical business: the employees, the processes, the customers and the financials.
