Friday, September 10, 2010

The Survey Handbook 2nd edition

The Survey Handbook 2nd edition



Author: Arlene Fink
Edition: 2nd
Publisher: SAGE Publications, Inc
Binding: Paperback
ISBN: 0761925805



The Survey Handbook 2nd edition


"Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. Medical books The Survey Handbook 2nd edition. Medical books The Survey Handbook 2nd Edition.

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This unique and practical handbook compiles essential information on state-of-the-art technology, standards, resources, legal issues, and office management of professional surveying. It provides a convenient one-volume reference on all aspects of the subject. The book begins with introductory chapters reviewing field notes and data collection, measurement accuracy, instruments and drafting. This provides the basis for coverage of all surveying procedures currently in use, including such recently developed methods as geographic information systems (GIS) and global position system surveying (GPS



Medical Book The Survey Handbook 2nd edition



In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey."

--Gerald Albaum, University of Oregon, review in Journal of Marketing Research

New to this edition:

  • The characteristics and uses of qualitative surveys
  • The steps in a content analysis of qualitative data
  • Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct
  • The main components of an informed consent form


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